Sun & Ski launched a new logo in 2012 and with our rebranding efforts we wanted to encourage our customers to be active with us. I came up with the idea for these point of purchase banner stands that were featured in our store displays. They feature photos of our employees and highlight our recommended apparel and gear choices. These banners served the dual purpose of getting customers excited about our sports and making sure they have everything they need for the activity of their choice.
Company: Sun & Ski